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The rental marketing performance leader

Marketing Products

MyNewPlace offers a variety of marketing products to enable cost effective property marketing strategies.

Check out the details on each product or contact us to speak with a marketing specialist about your needs.

Looking to:Check Out:
Get more leads
from your
property website?
Community Website and Mobile Portal   will provide very high conversion from visits to leads based on our proven designs.
Maximize leads
from Craigslist?
LeaseStar Posting Suite   makes posting fast, fun, and helps you get more leads with less work.
Improve overall
marketing
efficiency?
Complete Marketing Programs   provide spend analysis services and marketing campaigns to help drive leads across all your activities.
Get a better look
for your property?
Photography   is key to making your properties look their best. Great interior photos really help sell.

LeaseStar Posting Suite

LeaseStar - Craigslist Posting Tool & Syndication

Craigslist is one of the top lead sources for most of our customers. Why should you use an ad creation and posting tool? Two reasons.

First, you can't manage what you can't measure, and Craigslist doesn't measure anything. Unless you can track leads back to specific postings, you can't tell which titles or designs are best. You also can't tell if your ads are getting "ghosted". You're flying blind.

Second, it's easier. Writing ads, posting them and adhering to a schedule is a lot of work. The Posting Tool makes it as easy!

You getHow we do it
Clear
measurement
Clean, easy to read dashboards plus a suite of 16 reports show you the effectiveness of your postings.
Best posting
titles, designs
and times.
A unique code is applied automatically to each ad posting, allowing us to determine exactly which listing a renter is responding to.
Super easy to use Industry's lowest-effort posting process. It's easy to learn and requires less effort to post. Everyone likes that.
Flexible designs Listing Builder feature has hundreds of mix and match combinations to suit almost any need. The more variations you use, the less likely you are to get ghosted.
Training and support We provide training when you first deploy the Posting Tools and ongoing training support.
Marketing Center ·Lead tracking & lead response tools
·Real-Time Property Content/Information Management
·Optional Phone Lead Tracking with phone call recording
·Integration with many 3rd party systems

Community Websites

The lowest cost source of leads is your property's website.

Making that website convert visitors to renters is all about design and performance. Only Community Website is based on designs that are optimized from the MyNewPlace.com website with over three million visitors per month. You get more renters, with less effort.

You getHow we do it
More speed,
more leads,
more leases
Community Websites use the same infrastructure as MyNewPlace.com - the fastest Internet listing service. The result is the fastest possible speed - which improves conversion.
More leads per visit MyNewPlace.com's traffic is used to optimize the layout - based on randomly selected users from over three million monthly visitors.
Branded design Standard Design service provides the benefit of a template design with graphic art services - a combination of the look you want with a design that works.
More "free" leads Built-in best-practices search engine optimization (SEO).Get more leads by improving where your website appears in search results.
Search feature on your website Search Portal is a page that you can add to your existing website, or an optional company website that we provide. You can do more regional marketing and cross-selling.
Resident Portal Resident Portal option features rent payments, events calendar, social media links, and more.
Marketing Center ·Lead tracking & lead response tools
·Real-Time Property Content/Information Management
·Optional Phone Lead Tracking with phone call recording
·Integration with many 3rd party systems

Mobile Portal

Now, your property information is at your prospect's fingertips.

15 percent or more of your prospective renters are searching "on the go" using their mobile device. With Mobile Portal, you'll give them an optimized experience - increasing the odds that they'll contact you right then.

You getHow we do it
More speed,
more leads,
more leases
Mobile Portal uses the same infrastructure as MyNewPlace.com - the fastest internet listing service! The result is the fastest possible speed. And that improves conversion.
More leads per visit You get to take advantage of MyNewPlace traffic which is used to optimize page layout. You get the benefit of a mobile site with over one million visitors.
Three sites in one! Sophisticated mobile device detection provides optimized screen display for touch-phones, smartphones, and "feature phones".
More "free" leads Built-In best-practices search engine optimization (SEO). Get more leads by improving where your website appears in search results.
More show-ups Mobile Portal gives your on-the-go prospects, maps and directions at their fingertips to guide them in for a property tour.
Seamless integration Mobile Portal can be easily integrated with existing websites designed for personal computers. Simple instructions are provided.
Marketing Center ·Lead tracking & lead response tools
·Real-Time Property Content/Information Management
·Optional Phone Lead Tracking with phone call recording
·Integration with many 3rd party systems

Complete Marketing Programs

Looking to put together a complete marketing program?

Let the experts at MyNewPlace help you construct a complete program for your portfolio - using a combination of our products and products from other companies too.

First, we help you determine the true cost of all your marketing sources. That's harder than it sounds, because precise lead tracking is very hard to do well. We have unique expertise and technology that we use to improve lead source accuracy. Then, we help you optimize the marketing mix for each region and property, with detailed recommendations - based on your specific marketing needs.

Program Highlights:

Assessment of the specific needs of each property in your portfolio

Marketing Spend Analysis

  • Current program performance on a per lead and per lease basis
  • Regional breakdowns
  • Owner breakdowns (if needed)
  • Per property performance
  • Marketing Plan Recommendations

  • Improved property website performance
  • Search Engine Optimization & Marketing programs
  • Craigslist campaigns

  • Lead Program

    A flat fee with a discount if you don't get enough leads.

    Flat-Fee Program

    A flat fee with additional features.

    Lease Program

    Only pay when you get a lease.